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Whitworth University TikTok & YouTube Shorts

Location

Spokane, WA

Date

July 2024-Present

Role

Social Media Manager

Project type

Social media content creation

Link

At Whitworth University, I serve as the Photo, Video, and Social Media Specialist which is a dynamic role where strategy meets storytelling. I lead the creative direction behind the university’s short-form video and social content, with a strong focus on relatability, humor, and student life.

My work involves:

Creative Ideation: Developing original content concepts that resonate with prospective and current students, showcasing campus culture in fun, authentic ways.

Team Leadership: Managing and mentoring a talented team of student content creators, fostering a collaborative environment that encourages creativity and ownership.

Video Production: Filming and editing a wide range of content alongside my team from comedic skits to heartfelt student spotlights ensuring high-quality output that aligns with brand voice and student interests.

Social Media Strategy: Planning and executing content calendars across platforms, with an emphasis on short-form formats like TikTok and YouTube shorts.

This role has allowed me to blend my strengths in leadership, content creation, and strategic communication to elevate Whitworth’s digital presence while having a lot of fun connecting with the student body.

*Click on the project pieces below for more specific information.

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