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Whitworth University TikTok & YouTube Shorts
Location
Spokane, WA
Date
July 2024-Present
Role
Social Media Manager
Project type
Social media content creation
Link
At Whitworth University, I serve as the Photo, Video, and Social Media Specialist which is a dynamic role where strategy meets storytelling. I lead the creative direction behind the university’s short-form video and social content, with a strong focus on relatability, humor, and student life.
My work involves:
Creative Ideation: Developing original content concepts that resonate with prospective and current students, showcasing campus culture in fun, authentic ways.
Team Leadership: Managing and mentoring a talented team of student content creators, fostering a collaborative environment that encourages creativity and ownership.
Video Production: Filming and editing a wide range of content alongside my team from comedic skits to heartfelt student spotlights ensuring high-quality output that aligns with brand voice and student interests.
Social Media Strategy: Planning and executing content calendars across platforms, with an emphasis on short-form formats like TikTok and YouTube shorts.
This role has allowed me to blend my strengths in leadership, content creation, and strategic communication to elevate Whitworth’s digital presence while having a lot of fun connecting with the student body.
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