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About

Marli is a dynamic photographer, videographer, and social media specialist with six years of comprehensive experience. She's proficient in managing diverse social media platforms, crafting engaging visual narratives, and utilizing data analytics to enhance audience engagement. She's an expert in all things photography and videography which complements a solid foundation in graphic design, enabling the creation of compelling content that aligns with brand goals.
Work
Marli's Portfolio
Wedding, Engagement & Lifestyle Photography | Founder, Creative Director & Everything in Between
Founded in 2021, my photography business has grown into a thriving, profitable brand serving over 100 clients across the Pacific Northwest and Southwest. Specializing in weddings, engagements, and lifestyle portraits, I focus on capturing real connection, natural beauty, and storytelling through timeless, emotion-driven imagery.
*Click on the project pieces below for more specific information.
As a one-woman operation, I’ve built this business from the ground up, handling every detail with creativity, care, and consistency. My responsibilities include:
Photography: Shooting weddings, engagements, and lifestyle sessions with a documentary-meets-editorial style.
Photo Editing: Full post-production editing with a signature aesthetic that clients love.
Custom Branding & Content: Designed the visual identity for the brand and create all original content for social media marketing and advertising.
Website Design & Maintenance: Built and manage a custom website that reflects my brand and streamlines client interaction.
Client Communication & CRM: I handle every inquiry, booking, and follow-up personally, using CRM software to manage a seamless client experience.
Contracts, Invoices & Bookkeeping: I manage all the operational essentials, from writing contracts to tracking payments and finances.
This business is not only a creative outlet, but a full expression of my entrepreneurial spirit, visual storytelling skills, and commitment to building lasting connections with my clients.
*Click on the project pieces below for more specific information.
As a one-woman operation, I’ve built this business from the ground up, handling every detail with creativity, care, and consistency. My responsibilities include:
Photography: Shooting weddings, engagements, and lifestyle sessions with a documentary-meets-editorial style.
Photo Editing: Full post-production editing with a signature aesthetic that clients love.
Custom Branding & Content: Designed the visual identity for the brand and create all original content for social media marketing and advertising.
Website Design & Maintenance: Built and manage a custom website that reflects my brand and streamlines client interaction.
Client Communication & CRM: I handle every inquiry, booking, and follow-up personally, using CRM software to manage a seamless client experience.
Contracts, Invoices & Bookkeeping: I manage all the operational essentials, from writing contracts to tracking payments and finances.
This business is not only a creative outlet, but a full expression of my entrepreneurial spirit, visual storytelling skills, and commitment to building lasting connections with my clients.


Personal Content Creation
This project is a collection of my personal content creations that blend my love for travel, clothing, and everyday moments of inspiration. Whether I’m exploring a new city, styling a favorite outfit, or capturing the little joys in life, I create with intention and a sense of fun.
I specialize in short-form video, where I love experimenting with trending formats, sounds, and visual styles to keep things fresh and engaging. For me, content creation is more than just aesthetics, it’s about storytelling, energy, and making people feel something in a few quick seconds.
This ongoing project is where I play, grow, and connect with both my creativity and my community.
*Click on the project pieces below for more specific information.
I specialize in short-form video, where I love experimenting with trending formats, sounds, and visual styles to keep things fresh and engaging. For me, content creation is more than just aesthetics, it’s about storytelling, energy, and making people feel something in a few quick seconds.
This ongoing project is where I play, grow, and connect with both my creativity and my community.
*Click on the project pieces below for more specific information.


Whitworth University TikTok & YouTube Shorts
At Whitworth University, I serve as the Photo, Video, and Social Media Specialist which is a dynamic role where strategy meets storytelling. I lead the creative direction behind the university’s short-form video and social content, with a strong focus on relatability, humor, and student life.
My work involves:
Creative Ideation: Developing original content concepts that resonate with prospective and current students, showcasing campus culture in fun, authentic ways.
Team Leadership: Managing and mentoring a talented team of student content creators, fostering a collaborative environment that encourages creativity and ownership.
Video Production: Filming and editing a wide range of content alongside my team from comedic skits to heartfelt student spotlights ensuring high-quality output that aligns with brand voice and student interests.
Social Media Strategy: Planning and executing content calendars across platforms, with an emphasis on short-form formats like TikTok and YouTube shorts.
This role has allowed me to blend my strengths in leadership, content creation, and strategic communication to elevate Whitworth’s digital presence while having a lot of fun connecting with the student body.
*Click on the project pieces below for more specific information.
My work involves:
Creative Ideation: Developing original content concepts that resonate with prospective and current students, showcasing campus culture in fun, authentic ways.
Team Leadership: Managing and mentoring a talented team of student content creators, fostering a collaborative environment that encourages creativity and ownership.
Video Production: Filming and editing a wide range of content alongside my team from comedic skits to heartfelt student spotlights ensuring high-quality output that aligns with brand voice and student interests.
Social Media Strategy: Planning and executing content calendars across platforms, with an emphasis on short-form formats like TikTok and YouTube shorts.
This role has allowed me to blend my strengths in leadership, content creation, and strategic communication to elevate Whitworth’s digital presence while having a lot of fun connecting with the student body.
*Click on the project pieces below for more specific information.


Whitworth Social Media Management
As a Social Media Specialist for Whitworth University, I manage the daily operations of six major platforms: Instagram, Facebook, LinkedIn, YouTube, X (formerly Twitter), and TikTok. I am responsible for all scheduling and posting across these channels, ensuring a consistent and engaging presence that reflects the university's mission and voice.
In addition to platform management, I produce professional photography and videography for university-sanctioned events and official social media series, capturing the vibrancy of campus life and key institutional moments. My visual content helps drive engagement and storytelling across platforms.
I work collaboratively on a dynamic team of four, where we strategize and develop content by gathering stories from across the Whitworth community. Together, we craft compelling copy and visual assets that spotlight student achievements, faculty expertise, campus culture, and alumni stories.
This role has sharpened my skills in cross-platform content strategy, digital storytelling, and creative collaboration within a fast-paced, mission-driven environment.
*Click on the project pieces below for more specific information.
In addition to platform management, I produce professional photography and videography for university-sanctioned events and official social media series, capturing the vibrancy of campus life and key institutional moments. My visual content helps drive engagement and storytelling across platforms.
I work collaboratively on a dynamic team of four, where we strategize and develop content by gathering stories from across the Whitworth community. Together, we craft compelling copy and visual assets that spotlight student achievements, faculty expertise, campus culture, and alumni stories.
This role has sharpened my skills in cross-platform content strategy, digital storytelling, and creative collaboration within a fast-paced, mission-driven environment.
*Click on the project pieces below for more specific information.


Whitworth Social Media Analytics Report
Each quarter, I lead the creation and delivery of a comprehensive social media analytics report that reflects the performance and impact of our content across all six platforms: Instagram, Facebook, LinkedIn, YouTube, X (formerly Twitter), and TikTok.
For Q1, I gathered and compiled data from each platform using native analytics tools, focusing on metrics like engagement rate, reach, impressions, follower growth, and content performance. From there, I interpreted the numbers to identify trends, audience behaviors, and standout content pieces.
My presentation to the Marketing and Communications department went beyond the numbers, highlighting key takeaways, discussing what’s working, identifying areas for growth, and recommending strategic next steps to guide our content and platform strategies moving forward.
This ongoing work not only supports data-driven decision-making for our campaigns, but also aligns our digital storytelling with institutional goals, ensuring our online presence remains strong, informed, and purpose-driven.
*The presentation below reads like a book.
For Q1, I gathered and compiled data from each platform using native analytics tools, focusing on metrics like engagement rate, reach, impressions, follower growth, and content performance. From there, I interpreted the numbers to identify trends, audience behaviors, and standout content pieces.
My presentation to the Marketing and Communications department went beyond the numbers, highlighting key takeaways, discussing what’s working, identifying areas for growth, and recommending strategic next steps to guide our content and platform strategies moving forward.
This ongoing work not only supports data-driven decision-making for our campaigns, but also aligns our digital storytelling with institutional goals, ensuring our online presence remains strong, informed, and purpose-driven.
*The presentation below reads like a book.


Climbing Corral Classic | Full-Scope Event Branding & Content Creation
For the Climbing Corral Classic, a community-driven climbing competition at Grand Canyon University, I led the complete visual and content direction for the event. This included:
Branding & Visual Identity: Developed the full branding package which included the logo, color palette, and typography to capture the energy and personality of the climbing event.
Merch & Apparel Design: Designed custom merchandise that reflected the event’s bold, outdoorsy vibe while staying functional for athletes and fans alike.
Social Media Strategy & Content: Created both short-form and long-form video content to build hype, highlight participants, and tell the story of the event on Instagram.
Live Coverage: Managed real-time updates and stories during the event, keeping online followers engaged and connected.
Poster Design & Promotional Assets: Designed promotional materials for print and digital distribution.
In addition to creative execution, I also supported event coordination, collaborating with organizers to ensure a seamless experience both online and on-site.
This project is a true reflection of my ability to blend design, storytelling, and strategy in a fast-paced, real-world environment while having a blast doing it.
*Click on the project pieces below for more specific information.
Branding & Visual Identity: Developed the full branding package which included the logo, color palette, and typography to capture the energy and personality of the climbing event.
Merch & Apparel Design: Designed custom merchandise that reflected the event’s bold, outdoorsy vibe while staying functional for athletes and fans alike.
Social Media Strategy & Content: Created both short-form and long-form video content to build hype, highlight participants, and tell the story of the event on Instagram.
Live Coverage: Managed real-time updates and stories during the event, keeping online followers engaged and connected.
Poster Design & Promotional Assets: Designed promotional materials for print and digital distribution.
In addition to creative execution, I also supported event coordination, collaborating with organizers to ensure a seamless experience both online and on-site.
This project is a true reflection of my ability to blend design, storytelling, and strategy in a fast-paced, real-world environment while having a blast doing it.
*Click on the project pieces below for more specific information.


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